Pieds-a-terre are back in the Pink

With recent research highlighting a resurgence in demand for one and two bedroom apartments in Prime Central London, Pinks Mews in Holborn ticks all the boxes for busy buyers after a home-away-from-home

London’s boltholes make a comeback

For a few years now, conventional wisdom in the London property market has been that the concept of a pied-a-terre – typically, a compact apartment in town to spend weekdays in – is an outdated one. Greater connectivity between London and the regions, combined with the costs of buying in the capital, has made pied-a-terre costly and unnecessary encumbrances. Or so the old argument went.

pinks-mews-exterior
Exterior of Pinks Mews, Holborn

Yet, a new report from JLL throws all this into doubt. It finds that sales across Bloomsbury, Southwark, Aldwych and Bank are up 50% in the first quarter of this year, compared to the first quarter of 2017. A chunky uptick, especially given how cautious many Prime London buyers are at the moment. And the key driver behind this remarkable result? Pieds-a-terre. As a spokesperson for the agency’s city office put it: “Many of our clients are entrepreneurs, either based in the capital or in need of a base here during the week…the pied-a-terre market has returned.”

Pinks Mews: the perfect pied-a-terre

So pieds-a-terre are back. The question remains: how to acquire one. Taking the traditional approach (think an apartment in an old Georgian building in Bloomsbury) is one option for a buyer. While a potentially characterful choice, sites of such age are fraught with risk and may not offer the most square footage for your buck – both of which are the last things a busy professional needs. A more modern development may well solve these issues, but where’s the charm?

Fortunately, a golden mean does exist, and in the ideal location for London’s work-hard hot-shots: Pinks Mews, a new, 35-unit apartment scheme in Holborn by boutique development firm Sons & Co.

Pinks’ three plus-points

Pinks Mews ticks the three boxes all good pieds-a-terre must: location, heritage, amenities.

Positioned just off Chancery Lane, Pinks is quite literally a stone’s throw from the headquarters of some of the world’s biggest businesses – from Goldman Sachs to Saatchi & Saatchi to Amazon – and is no more than 500 yards from Chancery Lane Station, enabling commuters to be in Bank or the West End in under 20 minutes. But despite its proximity to the bustle, Pinks Mews is a remarkably peaceful development. Set back from Chancery Quarters on a private walkway and surrounded by the serene Inns of Court and Lincoln’s Inn Fields, it enjoys a quiet that is totally unique for its central location.

pinks-mews-loft-living-roomPinks is also – as the name would suggest – a new-build mews. However, uniquely, it is one that has maintained its 20th Century historical façade, while, at the same time, enjoying a completely re-constructed interior layout ideal for luxury 21st Century living. This makes the scheme both enormously pleasing to look at and a natural evolution of the site’s history, which dates back to the fifteenth century when it hosted a dyers factory that coloured the bright red tailcoats of foxhunters.

Finally, Pinks Mews is aimed at buyers and investors with scarce time on their hands and so has been built to make life easy. The development hosts a 24-hour concierge desk that takes care of everything from laundry to theatre ticket collection, while access to the site is via a secure gate. The interiors are everything a City worker would expect and more: high-tech kitchen appliances, bespoke joinery and hand-picked Italian marble.

Pinks Mews really is the perfect pieds-a-terre and, with these little apartments enjoying a renaissance, savvy buyers would be wise to snap up one – or two – soon.

Prices at Pinks Mews range from £995,000 to £2,750,000. For further information contact James Burrows at CBRE (020 7420 3054), or visit the Pink Mews website to register your interest.

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